As we all know, Google changes its algorithms all the time. With the last few updates, they've focused on content more than ever before.
They've made content the king. But for it to do its job and put your site out there, it must be quality, relevant, and valuable for readers.
You need to know what your audience wants to see, and what you create must help them somehow. By all means, it's a challenging task.
However, it'll be much easier to tackle if you learn about the best types of content for SEO. Knowing what kind of content you need to work on is a hack that'll allow you to dominate the charts.
But before we dive into the types of content, we should talk about why content matters so much?
If you're new to SEO or have been out of the game for some time and coming back in now, you won't want to skip this part.
Why Content is Vital for SEO?
In the early days of SEO, the content didn't play a big role. The AI sorting out the SERPs wasn't very sophisticated, so there were plenty of exploits you could use to climb right to the top.
Of course, here we're talking about things like keyword stuffing and link farming.
So, SEOs back then didn't worry much about the content. It wasn't necessary to rank well, so people chose not to bother with it.
Then, the 2011 update happened. Google brought in some game-changing shifts, and content floated up to the throne.
Naturally, the system continued to evolve, and today, websites don't want to have anything but high-quality, relevant, and helpful content on their pages.
And although you can publish pretty much anything you want on your site, some types of content seem to work better with people.
And the more people like what you create, the better you'll fare on Google. Here's what you should focus on.
5 Best Types of Content for SEO
1. Blog Posts
Blogging is one of the oldest forms of content marketing. It's hard to find a website in 2022 that doesn't have a blog, and for a reason. Blogs are easy to run, and they bring you a lot.
They give you a chance to showcase your industry expertise and knowledge and establish yourself as an authority in your niche.
Business owners like blog posts because they're great for engaging the audience. People will become interested in what you have to say if you offer them some value, and they'll keep coming back for more.
Hence, if you know your way around keywords and building backlinks, you can quickly improve your Google rank and get to the top of SERPs. We'd go as far as saying that you can't rank high without a quality blog.
Although all people like content, they like to consume it differently. Think about it this way.
Some of us love to read a good long book, while others are much more likely to watch a long movie instead. And there's no good or wrong here. It's all about what drives you.
Thus, some people will prefer going through your article, while some will go for a more visual representation.
Your job is to make both groups happy. Of course, you can use video to expand the writing or draw attention to the article. Both ways will bring you good.
On top of that, video content on your site is a signal for Google that you provide relevant media for things that interest your audience, and that's why it's one of the best types of content for SEO.
You can't lose with video, but only if you have the time to put into it.
- Profitable Niche for a Blog? (3+ Proven ways to Select).
- Top Reasons Why Blogging is Important for a Business? .
Infographics have an unexpectedly high potential to go viral, so it makes sense to take advantage of them. If you make them well, they can bring a lot of benefits to your SEO performance.
Infographics are like an ace in your sleeve, but you have to be careful about how you use them. If you push it too far and overload your site with infographics, it could create a counteract.
The full potential of infographics is in the possibility that people will share them because they're easy to consume. If you put out too many of them, they won't feel as valuable, and you'll bring that possibility down.
So it's okay to create fewer of them but keep the quality high. Make sure your infographics are simple and unique, and that they bring value. If you tick all three of these boxes, you can hope for the best.
4. Trending Content
It's true that trending topics don't last long, but no one can deny that they draw attention. They'll quickly drive traffic to your site, and that's always good for SEO.
However, you should take it further and use trending topics to push your products. Think about how you can connect what you're selling with what you're writing about.
If the topic you're covering is relevant to your niche, this shouldn't be too hard. Mention your products in the right context, and you'll see a boost in sales.
5. How-To Guides
People always need help with doing something. We all love a good set of instructions, and the web is a great place to find them.
It's clear why how-to content will never go out of fashion. And the best of all is that you can do these in any form — articles, infographics, and videos all work great.
If you need some ideas for your how-to, be sure to ask your sales and support teams. They know more about your customers than anyone, and they'll tell you right away what they need help with.
Further, check your emails and calls from customers to get even more hints.
Answer all your customer questions online, and it'll bring you lots of authority, which will boost your SEO.
No matter which way you go with your optimization efforts, no one can guarantee you the top rankings.
Still, by putting out only the best types of content for SEO, you'll increase your chances.
Search engines will love you more, and that's an excellent place to start.
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Hello, I am Azad. I'm the man behind Growwpedia. I'm a Blogger, Affiliate Marketer and SEO expert.
Also I'm a student doing my B Tech in Computer Science from Mumbai University. I'm 19 years old guy.