Brand awareness is a concept that many business owners don't seem to get. As a matter of fact, you may be making the same mistake as them.
Do you launch countless lead generation and sales campaigns but never even try to increase brand visibility for your small business?
We get it, brand awareness is hard to measure, so it's clear why people prefer to dismiss it. However, if you do that, you're missing out.
No matter what your business is all about, all the chances are that there are millions of other companies that want to sell something to your target audience every day. And each of them has something great to offer.
With so many drop shipping businesses all around, it's not about not being able to find whatever you want to buy these days.
It's about choosing who you want to buy it from. And if a customer has already heard about a particular business on the list, they'll probably go with it.
So, by boosting brand awareness, you make sure that your prospects choose you over the competition. Read on and learn how to do it.
1. Content Marketing is the King
We live in a digital era. More and more of us are on the internet, and we use digital devices to get through every day.
So, by building an online presence, you can boost your brand awareness. And you do that through content.
Content is so important just because everyone is a consumer. If you want to cook a meal, you'll look for a recipe on Google.
And if you want to fix your laptop, you'll take a look at a YouTube video that explains how to do it.
Whatever you want to do, there's something on the web that'll help you with it. And if you're the one that helps your prospects, they'll be happy to buy from you.
Here are some of the most common types of content you should look into:
- Videos or podcasts
- Press releases and newsletters
Content marketing is one of the easiest ways to increase brand visibility for your small business and get closer to your target audience.
2. Distribute Your Content
Even if you create the best content ever, it won't bring you much good if no one sees it.
You can hope that Google will pick up your blog posts and rank them, but without putting some effort into building links and distributing your content, the chances for that to happen are slim.
So, you'll need to do something for your content to get out there. And there are a few approaches you can take here.
- Focus on SEO. You'll increase your organic traffic, but it'll take time, and it won't be easy to get there.
- Native advertising. It gives excellent results, but building brand awareness with paid advertising can be a bit costly.
- Niche channels. Find out where on the internet people who are your target audience hang out. If they're on Reddit, Quora, or Pinterest, you can get some free exposure.
3. Build a Strong Social Media Presence
If you want to increase brand visibility for your small business, you can't go without social media.
More than half of the world uses them, so your company will have to, as well. Of course, it's not easy to get noticed on social media, but that's what we're here to help you with.
To cut through the clutter on people's feeds, you'll have to follow some rules.
For instance, just posting regularly on your account isn't enough anymore. Now, you have to interact with your audience, ask questions, comment on their posts, and so on.
It's not a bad idea to host contests, giveaways, or flash mobs either. This way, you're encouraging user-generated content, and people love that.
Your audience will produce and share content related to your brand, and you are there to pick the fruits of their labor. Social media is more important now than it ever was.
For small businesses, collaborations can bring a lot of benefits. Things like co-branding partnerships will allow you to reach your partner's audience.
And if you play your cards right, they'll become your customers as well. Essentially, you'll be expanding your reach for free.
On top of that, working with local influencers can give you a nice boost. If you're not sure about it, look at it this way.
You know how important blogging is for your business, and just a single influencer ad can bring you as many conversions as a whole month of blog posts. It won't be cheap, but it can pay off.
5. Participate in Events
Participating in events happening both online and offline can do a lot of good for your brand.
Of course, you should focus on things that match your brand values and aesthetics, but we're sure that there's plenty of those around you.
When it comes to local events, you can either host them or sponsor them. These don't have to bring you back much money, but they can be great exposure.
Imagine the name of your business in front of hundreds or even thousands of pairs of eyes. Everyone who visits these will know about you.
Webinars are the same thing as local events, but they take place online. So, if you host them, you have an opportunity to present your company to a broader population.
To get the maximum reach, think about partnering with other businesses and doing it together.
6. Launch a Referral Program
A happy customer is the best advocate of your business. Launch a referral program, and you'll retain all of the old customers and encourage them to inform their friends about you. Here's how it works.
If they order something from you, they get a link to send to their friends. For every click on the link, they get an additional 5% incentive, and for every buy, they get 10% off what they want to get.
If you don't want to pay anything for design, find someone who wants to start a career in digital marketing to help you out. It's an excellent practice for them and a fantastic opportunity for you.
A referral program will make people talk about your brand, and it will bring you more sales.
Two men talking about how to increase brand visibility for your small business behind a sign.
As you can see, there are many ways to increase brand visibility for your small business.
Some will be expensive, and some will be cheap. However, it doesn't have to mean that the costly variations will work better for you.
For all you know, it can be another way around. Be sure to try them all, spend some time working on them, and see what gets you the closest to the eyes and ears of your target audience.
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Hello, I am Azad. I'm the man behind Growwpedia. I'm a Blogger, Affiliate Marketer and SEO expert.
Also I'm a student doing my B Tech in Computer Science from Mumbai University. I'm 19 years old guy.