People browse the internet for all kinds of reasons. We do it for fun, to find some information, or to buy products or services that we need.
But, for many businesses, the web is where most of their customers come from. Think about it; when you need to find a plumber or a moving company to hire, where do you look first?
If you’re like most people, you’ll start on Google. Of course, popping up among the first results on the SERPs will get your business noticed, and you’ll get plenty of calls.
However, to get there, you need to have good SEO. But how to do SEO for service-based businesses? Are there any tricks you need to know about?
Well, there are a few things you should keep in mind, and we’ll tell you all about them today.
Don’t skip any steps that we'll be discussing in this guide, and you’ll increase brand visibility for your small business in no time.
Now, there are more than 200 ranking factors that Google considers before it ranks your page, but you don’t have to know them all.
If you take your time to learn the key ones, you’ll be just fine. So, let’s dive right in.
5 Ways to do SEO for Service-Based Businesses:
1. Separate Pages for Different Services and Locations:
Most service-based companies offer more than one service. For example, let’s say that you are running a cleaning business.
Even though you probably can describe all that you do on one page, it doesn’t mean you should. Instead, create a separate page for each of the services you offer.
You’ll get a chance to rank for multiple keywords, and you’ll get more exposure this way.
When you have a dedicated page for commercial cleaning, home cleaning, and yard cleaning, users can get straight to the page they need from their browsers.
It's much more convenient than clicking on the homepage and then scrolling until they find what they want to learn more about.
Think about each of your service pages and find the right keywords to use on them. You’ll need to write a copy that both users and Google bots will like if you want to rank highly.
Also, if you’re working in multiple cities, make sure to create a separate page for each of them. It’ll make things easier for you and your customers.
If you make a separate page for each of your services, you’ll make it easier for people to find what they need.
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A blog is a great tool you can use to reach new clients. Often, people want to learn about the service before they pay for it.
They want to know if they can do it themselves, and if not, why they can’t?
Blog posts are your chance to show off your expertise and offer some additional value to your potential customers.
For instance, moving companies can share tips and tricks on packing fragile items before relocation.
People who are preparing for a move will want to learn about the topic, and if you give them valuable advice, they’ll likely choose you to help them.
Furthermore, you can use the blog to provide internal links to the services you offer. So, while people read about packing their plates, they’ll see that you can do it for them.
It’s a strategy that works for the moving industry, and it’ll help you improve your SEO as well.
3. Keywords and Content Optimization
We can’t teach you how to do SEO for service-based businesses without talking about using keywords and optimizing content. So let’s see what’s the deal with keywords first.
In essence, these are the common phrases related to your services that people use as search queries in Google.
You want to mention them a couple of times in the body of the text and use them as headings on your service pages.
If you’re unsure which ones you could use, check the Keywordtool.io or Google Ads Keyword Planner for guidance.
When it comes to optimization, you want to optimize all the content on your site to meet Google’s requirements.
Using keywords is a part of it, but you must also pay attention to your title tag, alternative tags for images, and page description.
Make sure also to use headers (H2 and H3) to make your page as scannable as possible.
If you want to learn how to do SEO for service-based businesses you must learn how to use keywords and optimize content.
4. Local SEO
If you’re offering a service that’s available only in the area you’re in, you want to work on your local SEO.
It’s one of the emerging digital marketing trends of 2022, and you need to focus on it to keep an edge over your competitors.
Luckily, there are a few ways you can improve it. First off, set up your Google My Business profile.
It’s what will make it possible for your company to show up when people search for local businesses.
However, it’s not enough just to create the listing — you have to manage it as well. Add pictures, list your working hours, and ask your happy customers to write reviews.
To keep you on track, here are the factors that affect your visibility in local searches:
- Location. When users in your area search for businesses in your niche on Google Maps, you’ll pop up.
- Reviews. The more genuine positive reviews you have, the more Google will push your business.
- User activity. Google will favor your company if many people call you or send you a message directly from the app, also if they spend a lot of time in your office.
- Description optimization. Your GMB description can be up to 750 characters long — be sure to use essential keywords in the first 250 for the best results.
5. Include the Price
Providing a price list is common among businesses that sell products, but this isn’t the case with the companies offering services.
It’s hard to predict how much a service will cost if you don’t have all the details — we get it.
However, people love to see the price, so adding it would be a data-driven business decision, and these are important.
If you don’t work under a fixed fee, you can always give rough prices of your services. If people think they’re too expensive, they won’t contact you, and you won’t lose any time on them.
On the other hand, if they call you, it means they’re interested. Now, you can do your selling magic and convince them that what you offer is worth the money.
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SEO for Service-Based Businesses: Wrap Up!
And that’s it. You’ve learned how to do SEO for service-based businesses, and you didn’t even break a sweat.
Keep in mind that since the pandemic started, people have been searching for services online more and more.
So, even if you need to pay someone to help you set up your site, it will pay off.
Follow all the proper practices, offer some value to your customers, and they’ll love working with you.
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Hello, I am Azad. I'm the man behind Growwpedia. I'm a Blogger, Affiliate Marketer and SEO expert.
Also I'm a student doing my B Tech in Computer Science from Mumbai University. I'm 19 years old guy.