Today, the market is more competitive than ever. But the internet can level the playing field for small businesses to make an impact.
Improving your brand’s online presence can allow you to connect with a larger audience. And one way to do that is by establishing and updating a blog on your website.
Having a blog for your business can drive traffic to your site, establish your brand as an industry leader, and help you stand out from others in your niche.
It’s also a great way to build trust with your customers and provide them with life-changing value.
But before you start typing away and hitting “publish,” there are a few things you’ll want to know first – including some major mistakes you’ll want to avoid. Here are just five of them.
5 Blogging Mistakes Your Business Should Avoid.
1. Being Overly Promotional
Many business owners assume that their business blog should be used as another way to promote their products, services, or overall accomplishments.
While it’s fine to share the occasional press release or new product launch announcement, that shouldn’t be the primary purpose of your website’s blog.
Your blog should mainly be used to educate and assist website visitors. This is a less direct form of marketing than what many business owners are used to – but it’s one that often works best for today’s customers.
Most consumers today don’t have the patience for a hard sell. What’s more, they’re not going to happen upon your website thanks to a promotional post.
Web users rely on Google to provide them with answers to their questions. If you want to appear in search results, you need to offer viable solutions.
It’s tough to do that if your blog content is all about your brand and what you sell.
What’s more, customers don’t really like to hear a slick sales pitch. They’ll get tired of a brand that’s too fixated on self-promotion.
The vast majority of your blog posts should be related to your business, industry, or offerings without being an obvious advertisement.
Aim for educational content that can help a reader address certain challenges or even entertain them in some way.
You’ll be able to show customers why they should trust your brand – which means they’ll be more likely to purchase from you in the future.
2. Publishing Boring Content
Having too much promotional content is a no-no, but you’ll also want to make sure that any content you publish actually provides value.
What does it mean to create valuable content? Anything you publish on your blog should be relevant to your business and to the struggles your customers face.
It should also be detailed and written with a certain level of expertise.
Check for similar content that exists online, especially from your competitors, and make sure that your blog posts offer a new twist on an existing topic.
You could get hyper-specific or go in a completely different direction to ensure your content is seen as more relevant and educational than theirs.
Remember that even if your content is great, no one will read it if your titles aren’t clickable!
While your headlines shouldn’t veer too far into clickbait territory, they should convince readers that they need to know more.
Finally, stay away from big blocks of text. Your paragraphs should contain 2 to 3 sentences at the most.
Readers will stay on a page longer if they aren’t overwhelmed by the format.
And make sure to break up your posts with plenty of images! (To avoid potential legal issues, do yourself a favor and purchase a stock image subscription or hire a professional graphic designer.)
This will make your content more visually appealing and add overall value.
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3. Failing to Proofread
Writing for the internet tends to involve more casual language than, say, an academic paper.
But that doesn’t mean you should let the rules of proper English fall by the wayside. At a bare minimum, your blog posts need to be free of grammatical, spelling, and punctuation errors.
They also need to be easy and natural to read for native speakers. A good rule of thumb is to read over your blog posts out loud to yourself before you publish them.
And if writing isn’t your strong suit, it’s best to have a trusted colleague give your posts a quick edit every time.
It’s easy to miss your own typos, so another set of eyes will always be helpful.
To prevent other blog writing mistakes, you might consider downloading an app like Grammarly or using a site like Hemmingway.
These services can help you identify where your writing could be clearer, which is essential for blogging.
4. Not Posting Consistently
With any type of content marketing, consistency is key. That means you can’t simply blog whenever you feel like it (or whenever you remember).
It’s essential that you create and stick to a posting schedule for your blog. Why? Because Google loves freshly updated websites.
You’ll have a better chance of getting a good website ranking when your site is updated regularly.
Posting blogs on a consistent basis is one of the easiest ways to show Google that you’re keeping up with your website maintenance and that you’re always adding valuable content to your site.
Posting new blogs consistently also tends to result in more consistent website traffic.
The more blog posts you have, the more you’ll have to promote – and the more likely it’ll be for customers to find you online.
Customers tend to be wary of brands that haven’t updated their sites in a while. If your last blog post was from 2019, readers will find it harder to trust you.
Even if you’ve simply been too busy running your business to publish new blogs, it’ll seem like you don’t care.
By making your blog a priority and posting new content with regularity, you’ll show that you’re taking an active role in your website, are more accessible to your customers, and will provide them with the solutions they seek.
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5. Forgetting to Optimize For Search Engines
We mentioned earlier that blogging can help your site rank higher in search engine results. But that doesn’t usually happen by accident.
If you’re already avoiding all of the mistakes on this list, you may think you’re good to go.
However, optimizing your blog posts for search engines is an important final step to take before you publish your content.
Including relevant keywords, internal links, and optimized images will help your content get found online.
Be sure to conduct some keyword research to find the right search terms that align with your customers’ needs and that are realistic for your business to rank on.
Then, you can organically use these terms to add context to your content, headings, and meta descriptions.
SEO should be used to help search engines understand your content and the value your site provides.
A company that offers white label SEO can ensure you’re using the best practices for your business blog and can monitor your progress in search engine results pages (SERPs).
That way, you’ll get the most possible out of your blogging efforts.
Avoid These Blogging Mistakes For Best Results: Wrap Up!
Having a blog for your business website is no longer optional; it’s an essential marketing tool that can allow you to reach new customers and grow your brand visibility.
With this information in mind, you can avoid some of the most common pitfalls and create a blog that helps your brand stand out for the right reasons.
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Hello, I am Azad. I'm the man behind Growwpedia. I'm a Blogger, Affiliate Marketer and SEO expert.
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