5 Biggest Blogging Mistakes to Avoid. Learn from the Pros

It may be challenging to get a handle on your blog and avoid typical pitfalls whether you're a new blogger or have been posting for years. 

While blogging might be a simple enough "job," it doesn't mean it's without its challenges. Not even close.

In fact, if you're starting a blog and want to make sure you don't make any rookie mistakes, or if you've been blogging for a while but aren't seeing the results you were looking for, then don't worry; we've got you covered either way. 

To help you avoid these mistakes, today we'll discuss some of the biggest blogging mistakes that you should avoid in 2023.

Biggest Blogging Mistakes to Avoid in 2023

1. Failing to Recognize Your Target Audience

One of the biggest rookie mistakes when it comes to blogging is thinking that everyone will want to read your blog. 

However, the truth is that you will only be able to attract so many followers. It doesn't matter how broad the topics you cover are. 

Trying to be the jack of all trades when it comes to blogging is a surefire way to not getting a large readership. 

Once you've mastered the fundamentals of blogging, you shouldn't worry about attracting new readers; instead, you should concentrate on strengthening connections with your current following. 

If no one is interested in reading your blog entries, there's no purpose in spending time and effort creating them. 

Furthermore, knowing how your intended readers act online can help create content that resonates with them and drives traffic to your site. Ask yourself:

• How long do they spend every week browsing blogs?
• Is there a preference for longer or shorter pieces?
• What kind of blog posts do they like to read, such as listicles or question-and-answer articles?

If you connect with your true audience, you will find it easier to maintain a steady flow of traffic to your blog and continue building on your loyal readership.

2. Poor Subject Selection is One of the Biggest Blogging Mistakes.

Knowing your audience is only one part of the puzzle. If you don't choose the appropriate topics for your blog, you will lose them. 

The mistake that most bloggers make is that they use their platform to talk about what they find interesting. 

While this isn't a problem if you're blogging for fun, it becomes an issue if you're hoping to make money from it. 

Your audience doesn't want to read corporate PR - they want information. 

While it's essential to highlight the principles and ethos of your business, this shouldn't be the primary focus of your blog. 

Customers are looking for answers to their own issues, not to see you high-five yourself. 

If you want to do well in search engine results pages (SERPs) or use your blog as a part of your digital marketing strategy, you should stick to writing about things that are directly related to your niche.

3. Not Posting Often or Regularly Enough

Proper execution requires consistent practice. If you only post once a month, a lot at once, and then nothing for a while, or if you sprinkle in random posts here and there, your blog isn't going to do very well. 

Depending on the topics you cover, your schedule may vary. However, posting as often as possible is always going to be beneficial. 

Of course, this begs the question, why is it necessary to publish so frequently? First of all, updating your blog raises your site's visibility and authority in SERPs. 

Online shoppers are inquisitive and conduct copious amounts of research before making purchases. 

More content on your site means more potential repeat visitors. 

If you regularly add fresh content to your blog, search engines will recognize it as dynamic and worthy of a higher ranking.

For this reason, consistently updating your business blog is preferable. If you post often, Google will index your new content more quickly.

This will increase the likelihood of a higher search engine ranking. Creating a blog content plan is the best way to ensure regular blog updates and stick to a schedule. 

If you can accomplish this, your blog will grow.

4. Avoiding Long Blog Posts

You could get away with writing short blog posts because they were great for SEO. 

That is, however, no longer the case. Nowadays, longer articles generate significantly more traffic than shorter blogs. 

Thus avoiding the temptation to create short pieces is a good blogging habit to get into. 

The sweet spot for blog length is 2,100 to 2,400 words. For this reason, it is essential to write longer blogs whenever possible. 

This will ensure that your readers get as much value from your content as possible. Even if this means you have to write more extensively on specific topics, it will be worth it in the end. 

5. Not Implementing External Links

Search engines use inbound links to determine an article's trustworthiness. Everyone who shares your piece is effectively endorsing its credibility. 

Add credibility to your content by connecting to related topics on your own site and social media. 

Maintaining a consistent theme across your website is also essential. This encourages the reader to explore the rest of your site in search of answers to their problems. 

External links to other websites are also a good idea. You may increase the trustworthiness of your content, for instance, by providing a link to the original source of a statistic you've used. 

Always choose "open in a new window" when adding a link to another website so that readers are not redirected away from your page.

5 Biggest Blogging Mistakes: Wrap Up!

Now that we have covered the biggest blogging mistakes and how to avoid them, it's time for you to start implementing these changes into your routine! 

Not only will this improve the readability of your blog, but it will also increase its authority and make it more attractive to potential readers. 

Don't lose the opportunity to create a valuable and authoritative resource for your audience just because you're not yet aware of these common mistakes.